Program Details
Additional Pricing Information Mailing List Options Returned Mail Information Direct Mail Tips FSC Certification InformationAdditional Pricing Information
Standard Fees
All mailer pricing includes mailer creative, personalization, printing, mailing list, standard postage (first class postage for all service clinic mailers), and delivery to the USPS (unless otherwise indicated). Scanning of camera ready dealer logo art and/or map are FREE.
Additional Fees
Customer Name List (Manuscript) with Direct Mail Order
Wholesale List (name & address only)
Free Samples / 50 Free Samples are shipped to the dealer on each order
Mail Date Guarantee
Your mailer will be printed and delivered to the US Post Office within 5 business days guaranteed—or that mailer is FREE. This time period begins on the first full business day after receipt of your written artwork and list approvals.
*NOTE: Subaru Profit Boosters is not responsible for the mail delivery schedules of the United States Postal Service.
Billing
All billing will be done through Subaru of America and via your monthly dealer statement.
PARTS AND SERVICE MARKETING FUND (PSMF)
If you have any questions regarding your individual PSMF requirements or funding, please contact your DPSM. Subaru Profit Boosters cannot advise or provide recommendations regarding the Subaru Parts and Service Marketing Fund ad programs. Please note that all Profit Boosters mailers are eligible to qualify for available Parts and Service Marketing Funds.
Mailing List Options
For wholesale parts mailings, we use Dunn & Bradstreet business lists.
For service mailings, we use the Subaru CARE list* if available.
If you are an enrolled Subaru CARE dealer, your retail mailing list may include:
If you are not an enrolled Subaru CARE dealer, your retail mailing list may include:
Dealers always have the option of providing their own list for any mailing. Each dealer-supplied list is required to be processed through NCOA. This may incur additional fees and production time (see Additional Fees information above). Please ask your Profit Boosters Advisor for details.
* CARE “Loyal/Active” are owners currently using the dealer’s service department. CARE Service “Prospects” are owners without a current relationship with a dealer but are assigned to the dealer’s AOR. CARE “Lost” are owners that have been to your dealership, but have stopped coming.
Note: We receive monthly updates of the Subaru CARE list around the first week of each month.
Returned Mail Information
If your mailer was sent via first class, the USPS will return your undeliverable mail and provide a reason for non-delivery. Americans move at a rate of 14% every year and only about two-thirds of them file a Change of Address with the United States Post Office. At these rates, you WILL get returned mail. These returns are very valuable as you can use this returned mail to update your in-dealership database.
For Returned Service Mailers
You will notice that the owner’s VIN is included on the customer address. Also, you may find an indicator letter “A” for active/loyal owner, “L” for lost service customer and “P” for prospect. This may help you in updating your database. Once you have updated your internal database, then ship the returns to Subaru of America—they will update the Owner Information System at SOA, as well as the customer information in your Subaru CARE database.
Please send returns to:
Jan Brett
Parts Department
Subaru of America
2235 Route 70 West
Cherry Hill, NJ 08002
856-488-3340
Please identify the approximate date of the mailing and mailing list source (ie: Subaru CARE list, your provided list, etc.).
This effort may seem tedious, but will payoff in a cleaner list next time you mail or Subaru CARE or Subaru Profit Boosters sends mail on your behalf.
For Returned Parts Mailers
If you supplied your own list, you will want to update the your internal database, however, if you used a Subaru Profit Boosters Dunn & Bradstreet list you can ship the returns to us and we will notify Dunn & Bradstreet.
Please send returns to:
Jodie Madden
Subaru Profit Boosters
4833 South 38th Street
Phoenix, AZ 85040
602-276-6162
Please identify the approximate date of the mailing.
This effort may seem tedious, but will payoff in a cleaner list next time you mail or Subaru Profit Boosters sends mail on your behalf.
Create a high-performance mail campaign
Response Tracking
Tracking the results of your mailing is an important part of helping your direct mail campaign perform at its best. Tracking who responds to each of your mailings will help you to better understand who your target audience is and what offers are attracting their attention. One of the easiest ways to start tracking your mailings is to insert a tracking code on each of your mailings. This tracking code could be as simple as a small printed code on each individual coupon or on the mailer itself—whichever piece is turned in by your customer to receive their discount.
Once you have your tracking codes implemented, your dealership will need to implement a method for logging and tracking your redeemed mailer offers. This system will most likely evolve and be refined over time, as there is no one-size-fits-all system for all dealerships.
Subaru Profit Boosters would love to help support you in your efforts to track your mailers, and we can easily add your desired code to your selected mailer before it is printed and mailed. Simply provide this information to us in the “additional notes” field when you place your order.
Custom Mailer Design
Do you have a specific direct mail need? Maybe you need to announce a grand opening event or an exclusive special offer. Subaru Profit Boosters can custom-design a mailer to fit your needs! All you need to supply to us is the concept and rough copy for your promotion and we can take it from there. You can trust Subaru Profit Boosters to bring you a custom mailer that is of the same high-quality that you have come to expect from us. Plus, because we work so closely with Subaru of America, you can be sure that your mailer designs will reflect the latest Subaru branding guidelines.
Motivating Coupon Offers
Put yourself in the shoes of your target customer. Lets say you have just received a mailer from two different dealerships or parts suppliers, one has a discount offer and one does not. Which mailer would be most attractive to you?
Most consumers would choose the mailer with the offer. Offers create a reason to call—and a sense of urgency. If you are simply sending mailers with your contact information, there is no reason for your customer to act on your message. It becomes easy to throw the piece away right then.
Now, if you were to feature an offer that your customer is likely to need, this should theoretically have a much greater incentive for your customer to act on your advertisement.
Remember, without a strong offer, there is no real reason for your customers to respond to your mailer. Taking the time to create one or more valuable offers can really pay off in the success of your direct mail campaign.
FSC Certification—Lets get “green” with SOA!
Subaru of America has made it known that they are just as focused on protecting the environment as they are about protecting the passengers of Subaru vehicles. This is why Subaru Profit Boosters has chosen to become FSC certified and to use only FSC certified papers for all of our marketing materials. By using Subaru Profit Boosters, you can be assured you are doing your small part to help in the efforts of the FSC.
What is FSC?
The Forest Stewardship Council (FSC) is a nongovernmental, non-profit organization that promotes the responsible management of the world’s forests.
Established in 1993 as a response to concerns over global deforestation, FSC is widely regarded as one of the most important initiatives of the last decade to promote responsible forest management worldwide.
Subaru Profit Boosters Certification
Chain of custody (CoC)
FSC chain of custody (CoC) allows credible tracking of FSC material from the forest, through all the production process, to committed retailers and consumers.
CoC certification is for companies that manufacture, process or trade in timber or non-timber forest products and want to demonstrate to their customers that they use responsibly produced raw materials. Certification is voluntary.
Each certificate holder is audited at least once a year and must fully comply with FSC requirements to achieve and maintain FSC certification.
Only FSC accredited certification bodies are authorized to evaluate, monitor and certify to FSC standards. To achieve FSC accreditation, certifiers have to comply with an extensive set of rules and procedures and verified by Accreditation Services International (ASI), the company managing the FSC accreditation program. One such requirement is the compliance with relevant international ISO standards.
Only FSC CoC certified operations are allowed to label products with the FSC trademarks.
FSC Education
To find out more about the Forest Stewardship Council, please visit www.fsc.org
